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Tentoe raises the standard for online merchandising solutions Tentoe Merchandiser features an executive dashboard and new automation technologies to give manufacturers greater control at the online point of sale. Pleasanton, CA :: August 21, 2006 Tentoe, the leading technology provider for online merchandising solutions, announced the latest release of its hosted application, Tentoe MerchandiserTM. The Tentoe solution allows manufacturers to build, deploy, and track the results of highly interactive rich media sales presentations that can be deployed at any number of online retailers, providing full control by the manufacturer where it counts most, at the online point of sale. This level of engagement and control on the product page enables leading manufacturers to guide shoppers to a purchase decision, significantly raising the value they receive from their other sales and marketing investments. In 2006 alone, retail online shoppers viewed over 3.6 million Tentoe Virtual Sales Rep (VSR) presentations, spending on average more than 2 minutes on engaging product content from the manufacturer. The latest version 5.8 of Tentoe MerchandiserTM includes three new technology components. The first, Tentoe Executive Dashboard, enables manufacturers to measure merchandising program performance and identify important consumer and product trends long before traditional sales information is available. Tentoe Executive Dashboard delivers immediate intelligence on consumer product interest in real time and which retailers are driving this interest to help manufacturers run their business by the numbers. "Tentoe offers the only technology driven, closed loop online merchandising solution," says Rick Martin, president and chief executive officer for Tentoe, Inc. "Tentoe Executive Dashboard gives manufacturers an easy way to measure and manage online merchandising performance and effectiveness across all retail channels through a single point of control. Through the easy-to-use graphical interface, manufacturers can now make educated decisions and real-time adjustments to drive sales success." Manufacturers no longer need to rely on historical point of sales reports and other periodical channel data to uncover product sales trends. The second component included in Tentoe MerchandiserTM is Tentoe AutoVSR, a solution that streamlines the ability to assemble a wide selection of existing product information into engaging, interactive sales presentations that can cover products of all types and complexity levels. "Tentoe AutoVSR gives manufacturers the tools to cost-effectively create engaging, rich presentations for every product delivering more products to Tentoe Retail Network Partner," says Tom Fristoe, Tentoe Chief Technology Officer. "More importantly, giving manufacturers the ability to control their product merchandising online, leads to stronger brand awareness, better product messaging control and higher consumer spending, regardless of where the consumer actually buys the product." Completing the Tentoe MerchandiserTM upgrade features is SmartButton, a solution that automates the delivery and activation of Tentoe VSRs to Tentoe's network of more than 70 Retail Network Partners. SmartButton constantly matches the products listed at an online retailer's site with available VSRs for a given manufacturer. If a gap is discovered, SmartButton automatically populates the online retailer's product page with the appropriate VSR. The process is completely seamless to the manufacturer and the online retailer and requires no IT involvement. To learn more about Tentoe Online Merchandising Solutions, visit http://www.tentoe.com. About Tentoe, Inc. Tentoe Online Merchandising solutions deliver a manufacturer controlled, highly interactive and engaging online shopping experience at the point of purchase, the online retailer's product page. Tentoe Virtual Sales Rep (VSR) transforms existing product information into interactive product selling presentations that motivate consumers to buy, while Tentoe MerchandiserTM acts as a conduit between manufacturers and the Tentoe Retail Network of more than 70 online retail partners, delivering detailed intelligence on consumer shopping activity by product and channel. Learn how to bring your products to life and turn shoppers into buyers. For more information, please visit http://www.tentoe.com.
CONTACT:
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Tentoe, Inc.
Phone: (925) 251-8055 Email: info@tentoe.com |
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