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Tentoe Taps Retail Veteran Rick Martin
as New President and Chief Executive Officer
Founder Tom Fristoe To Take Over as Chief Technology Officer
Pleasanton, CA :: June 13, 2006
Tentoe, the leading provider of online merchandising solutions, today announced it has named Rick Martin as president and chief executive officer. Concurrently, Tentoe Founder Tom Fristoe, will move into the newly created position of chief technology officer. Martin will concentrate on the business execution of the day-to-day operations, while Fristoe will focus on technology development.
"Rick's arrival at Tentoe is very timely given our rapid growth," said Tom Fristoe, Tentoe founder and chief technology officer. "To effectively manage both the business operations as well as guiding Tentoe's product development, we made the important decision to split these responsibilities between two people. The result will be accelerated execution that will deliver greater value to our customers."
Martin's 30 year track record of success in the retail market includes launching the Compaq Presario brand into consumer retail channels, where he developed the consumer line which became a $100 million business in its first year. In addition to his success at Compaq, Martin also held key executive roles with BusinessLand, Gap Inc. and Sears. Most recently, he served as chairman and chief executive officer of Positive Communications, a nationwide wireless messaging company where he guided the company to record revenue growth and profitability. Under his guidance, Positive Communications transformed into a diversified $50M wireless messaging company with more than 300,000 subscribers, and dozens of high profile consumer-facing business clients.
"I was drawn to Tentoe because of its proven success in the market, keen understanding of the online sales process and the compelling utility of its online merchandising solutions," said Martin. "Having driven marketing programs for both merchants and manufacturers, I know the challenges of winning where it counts- at the point of purchase."
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About Tentoe, Inc.
Tentoe product merchandising solutions deliver a highly interactive shopping experience at the point of purchase, the product page, through powerful content transformation tools, just-in-time delivery and real-time analytics. As experts in the online shopping world, Tentoe transforms existing product information into interactive product merchandising solutions that inform, entertain and motivate consumers. Tentoe acts as a conduit between vendors and resellers creating a vast network of delivery points. Just-in-time delivery is achieved through patented syndication technology that provides unlimited content deployment across the Tentoe Network. Results drive success, which is why Tentoe offers a comprehensive suite of online analytics tools that illuminate consumer trends and behaviors and help vendors gain market perspective to affect future product sales. Tentoe is a leader in delivering unique, engaging content that increases conversion rates and drives sales. Learn how to bring new life to your product information and turn shoppers into buyers. For more information, please visit http://www.tentoe.com.
CONTACT:
Dennis Marshall
1.925.251.8055
dmarshall@tentoe.com
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