Wynit Delivers Product Information

Company forges partnership with Tentoe to deliver engaging content to increase conversion rates

Orlando, FL :: February 26, 2006

WYNIT, Inc. announced today that it will begin to offer customers free ‘rich content’ provided by Tentoe for use on their websites. WYNIT released details of the arrangement with Tentoe, Inc., a leader in developing and delivering innovative, interactive product merchandising tools, at the 2006 Photo Marketing Association (PMA) tradeshow, which opened today in Orlando, FL.

Under the arrangement, Tentoe will become the exclusive resource for WYNIT resellers to acquire product information including product descriptions, features and images. Dealers will be able to download, at no cost, high resolution imagery for print and catalog needs, access interactive product demonstrations to create site interest, drive sales and create “an emotional connection between their own website and their visiting customers,” explained Monroe Gordon, marketing director at WYNIT. Tentoe, who works closely with manufacturers to assure information is up to date and accurate, provides the product information and graphics.

“Tentoe is giving our resellers the opportunity to enhance their websites and create robust, informative shopping experiences for their consumers. The comprehensive product information will increase their site value and increase conversion rates,” said Gordon. “On the other end of the spectrum, Tentoe is giving manufacturers the ability to control their product and brand message through their channel like never before.” Tentoe also gives manufacturers the ability to transform existing product information into highly interactive product merchandising tools, creating a shopping experience online that rivals that of being in-store.

“Rich content is essential to a dealer’s sales and marketing success,’ said Gordon. “Rich content adoption is growing and quickly becoming a standard for manufacturers and retailers alike, it’s no longer an option.”

Tentoe will also act as a resource for WYNIT manufacturers that want to standardize their product information across channels and engage consumers with interactive online shopping experiences.

“WYNIT is a great partner and represents the next phase of Tentoe’s growing dominance in the online shopping world,” stated Tom Fristoe, Tentoe President & CEO. “WYNIT allows us to rapidly expand our online network and help vendors and resellers drive sales, measure results and control messaging.”

To learn more about WYNIT, visit www.wynit.com. To learn more about the Tentoe offering, visit www.wynit.com/tentoe.

Attendees at PMA, which runs today through Wednesday (March 1) can learn more about the service by visiting WYNIT’s booth – 4833.

About WYNIT, Inc.

WYNIT, Inc. an 18-year old company, is a leading national distributor of consumer electronics and computer peripherals for personal and professional use that are sold to dealers throughout the United States. WYNIT is known for competitive pricing, dedicated sales reps, no minimum-order requirements, same-day shipping, expert technical support and an integrated product mix so important to resellers nationwide. For more information, call WYNIT at 1-800-GO-WYNIT or visit www.wynit.com, email marketing@wynit.com or fax 315-437-0432.

About Tentoe, Inc.

Tentoe delivers software as a service across the Internet that improves how products and their relevant marketing information, including interactive content, are launched and managed by manufacturers into their sales and marketing channels. For manufacturers, Tentoe offers a variety of advanced search and delivery tools through its SKU Launcher service; the company's SKU Finder portal also allows reseller, retailer, and distributor partners to access complete and up-to-date product information. Both are driven from the ChannelConnect platform, enabling unprecedented connection and communication between manufacturers and their sales and marketing channels. Tentoe's manufacturer clients include Canon, Epson, Panasonic, and SanDisk; manufacturer data is accessed daily by leading resellers, retailers, and distributors. Founded in 2000, Tentoe is venture-backed and privately held. For more information, please visit http://www.tentoe.com.

CONTACT:

Dennis Marshall
1.925.251.8055
dmarshall@tentoe.com